More and more companies are considering other aspects in their corporate management, which are often due to an increased awareness of ecological and social problems. Social commitment is playing an increasingly important role in corporate management – but an agile way of working is just as important, should this be required in the industry. However, human resource companies in Michigan started back in 2015 with a modern level of corporate management since human resource department has always been the part of overall modern corporate management.
The following points are important in modern corporate management:
- Agility: Being able to react flexibly to market fluctuations or economic developments is only part of agile management. Rather, it is also important to take proactive measures and anticipate which steps and processes are pending in a company in order to remain competitive. For the operation in team’s agility means above all to make the operations transparent for everyone to check results regularly and, if necessary, flexibly adapt objectives in mind. Whether agile methods make sense in your company depends not least on your business model and company structure.
- Environmental friendliness: Environmental protection and sustainability have played an increasingly important role in corporate management not only since the public debate about climate change became particularly widespread in society. Those who consciously rely on a green policy will in all probability have higher costs for the production and packaging of their goods, but they may also attract a more affluent clientele. And a “green thumb” is also not wrong for marketing. How far you want to go depends entirely on: Is the ecological focus part of a strategy to open up lucrative markets, or are you actually acting out of conviction?
- Social responsibility: This aspect is similar to environmental awareness – only that it is about improving working conditions for employees and suppliers. A large number of measures come into question here: from the inclusion of the disadvantaged and the compatibility of family and work to fair pay for those people who are at the very beginning of the production chain – for example fabric dyers and seamstresses in Southeast Asia. If you deal with business management, you will also have to think about social aspects.
- Health: Those who ensure that their own employees stay healthy and lively, receive motivated workers in return who are significantly less likely to be absent due to illness. Whether you put fruit in the kitchen for them every morning, buy ergonomic furniture and height-adjustable desks or pay for a sports and fitness offer after work: It is part of running a company to take care of the health of your employees.
Company management as a founder
While the above points mainly represent general business principles for corporate management, we would like to address some additional points at this point that are particularly important for start-ups and startups:
- Outsourcing: After the company is founded, the complexity of the operational business increases steadily. For you this means: You cannot possibly do everything yourself – and you will probably not even have the necessary know-how. So rather work on what makes you and your business idea so special and buy anything but external services. The well-known founder and expert for entrepreneurship Prof. Mark Felder has the concept of the component foundation developed. It is based on the fact that you do not necessarily need specialists for every area in your company – rather, you get professional service providers (“components”) on board, whose established structures you can fall back on. So don’t imagine your company as a classic large building with many departments, but rather as a small control center in which you, as a conductor, combine and coordinate a wide variety of components. The motto is: function instead of convention. Means: It is important that something works, not whether it has always been done that way. Our article helps you to find out which components are important for your business model.
- Resource use: work effectively with what is there and take an inventory of your resources before starting up. This means that you don’t have to get everything you need to implement your business idea – you just look at what is already there and start your company with it. According to the principle of effectuation, the means determine what is feasible and not the ends.
- Find key partners: align your company management with the benefits for customers and business partners. Think about which partners you need for your business model and how you can pursue a common goal with them and generate the greatest possible customer benefit. Management consultant and author Patrick Stellar also calls this the “entrepreneurial spirit”: Do not see your business partners as a necessary evil, but as an indispensable part of your company.
- Check your strengths: The American management consultant Michael E. Gerber differentiates between three core tasks of the entrepreneur: You have to be a professional, a visionary and a manager. But since very few people combine all three things, individual corporate management will always have slightly different accents. Specifically, this means for you: Think about the area in which your personal strengths lie and then complete them with co-founders and new team members. If you have the necessary visions, but have no idea about management, then get this expertise in-house through partners!
On our inspiration page, you can use sliders to set how you assess your strengths, and you will receive videos from exemplary entrepreneurs to learn from them.
Corporate management has many facets
As you can see, corporate management tasks encompass many different aspects – and we’re just scratching the surface of this overview. It has become clear, however, that you as a founder can expect complex tasks. As your business grows, you will be able to – or even have to – delegate some of these tasks to other people. Until that happens, however, you will be responsible for most of it yourself. Fortunately, we will help you prepare yourself for your entrepreneurship!